Data Overview Report

Data Insight: US Online Grocery Retail

A Technographics® Data Deliverable

July 20th, 2012
Gina Fleming, null
Gina Fleming
With contributors:
Reineke Reitsma , Grey Held

Summary

Online grocery shopping in the US has more than doubled in the past three years. Frequency of purchase has significantly increased; currently, half of US online grocery buyers are purchasing monthly or more. Knowing that these US online grocery buyers tend to be tech-savvy, higher-income 25- to 34-year-old males who are receptive to mobile ads is key to developing an effective interactive marketing plan.

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