The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage. In light of all this, enterprise architecture (EA) pros need to modernize their firms’ data management environments. To do so, they must intertwine business strategy and data strategy through shared goals. This report outlines the varied and complex data management landscape and what to expect as data technology and solutions evolve.