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For Customer Experience Professionals

Data-Fueled Products: How To Thrive On The Design And Data Science Collision

August 9, 2019

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Why Read This Report

Companies are starting to combine data science and design to create data-fueled products based on pattern-finding algorithms. But it's not going well: Many companies are hurting their customers and therefore the business. So we researched how to do it right, and this report lays out our findings — to help experience design (XD) professionals make their companies' data-fueled products successful.

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Table of Contents

  • Machine Learning Algorithms Are The New Material Of Design
  • Data Scientists And Designers Miss The Mark For Different Reasons
  • Design Data-Fueled Products So They Improve Experiences
  • Build Collaboration Habits Between Data Scientists And Designers
  • What It Means

  • Data Science And Design Will Improve Each Other
  • Supplemental Material
  • Related Research Documents

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