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For Customer Experience Professionals

Deep Design: Designing Well Combines Art And Science

A Design Revolution Series Report

October 17, 2019

Why Read This Report

Many companies treat design as if it were only about look and feel and see it as a discipline suited primarily to people with artistic inclinations — a risky mistake. This report for experience design (XD) professionals and their colleagues explains what design really is in terms they can use to communicate to their executives to dispel these misunderstandings.

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Table of Contents

  • Many Firms Misunderstand What Design Is
  • Design Is About How Things Work
  • Good Design Is Art But Also Science
  • Recommendations

  • Teach Colleagues The Scientific Underpinnings Of Good Design
  • Thrive On The Design Revolution
  • Supplemental Material
  • Related Research Documents

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