Save or Share this Report

For B2C Marketing Professionals

Defeating Social Clutter

Strategies For Connecting With Increasingly Overwhelmed Audiences

October 4, 2010

Primary author headshot


Why Read This Report

As consumers' use of social media matures, a new challenge faces marketers: connecting with their target audiences in increasingly cluttered social platforms. Many interactive marketers are falling victim to this clutter, as users can barely keep up with their friends' social activities — let alone what brands and marketers are up to. But while there are some noteworthy ways to get through the clutter — such as leveraging the power of peer influence — we also advise marketers to look for ways around the clutter. Companies building new brands should focus their efforts on existing social platforms, offering topics and tools that haven't been used by other social media marketers; those hoping to provide long-term support to established brands might choose to launch product- or brand-specific communities and networks.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Tools And Templates

Models and Calculators

calculator icon
  • Online Users Are Facing A Tidal Wave Of Social Content
  • Relatively Few Users Engage With Brands In Social Media