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For Customer Insights Professionals

Deliver The Metrics That Matter With The Objectives And Key Results Framework

Beginner Level: Process Practices For Insights-Driven Businesses

June 1, 2020

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This report is part of "Act: Beginner Level" in The Insights-Driven Business Playbook.

Why Read This Report

Firms must transform into insights-driven businesses to remain competitive. Insights-driven businesses use data for insights that are always actionable. Customer insights (CI) pros should use the objectives and key results (OKRs) framework to help them align with business teams on the metrics that matter. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Firms Must Close The Disconnect Between Data, Insights, And Actions
  • OKRs Connect Data And Insights To Actions And Outcomes That Matter
  • Recommendations

  • Take The Lead On Bridging The Alignment Disconnect
  • Related Research Documents

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