Case Study

Demand Insights: Predictive Analytics In The Financial Services Sector

How IBM Helps Banks And Insurers Get The Business They Really Want

June 2nd, 2009
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
With contributors:
Eric Brown , Christina Lee

Summary

Banks and insurers do a great job acquiring customers, but they fall down when it comes to cross- and upselling other services. Few financial services institutions even know if the customers they have are actually the kind of business that they want. Forrester's survey shows that banks and insurers are increasingly turning to segmentation and predictive analytics technology to help them figure out who's the right customer, what's the right offer for them, and when is the best time to pitch it. This report reviews the drivers and barriers around the adoption of this technology and gleans some marketing insight from a conversation with industry experts at IBM about how it helps its banking and insurance customers profitably convert their shoppers to loyal buyers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.