Demands For Effortless Service Must Influence Your Customer Strategy
June 10, 2014
Why Read This Report
Consumers of all generations demand effortless service. They want to use self-service communication channels to quickly get answers to their questions; move between communication channels during a customer service interaction and not have to restart the conversation; be proactively engaged at a point of need; and, most importantly, ensure companies value their time. eBusiness leaders are challenged to meet the customer service demands of increasingly sophisticated online users. This report helps eBusiness professionals understand the service experience that consumers expect and the implications of different customer service technologies.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- You Don't Decide How Customer-Centric You Are — Your Customers Do
- Surprise! Customer Service Does Not Need To Be Delightful
- The Multichannel Customer Service Journey Grows In Importance
WHAT IT MEANS
- Companies Must Reduce Customer Effort To Get Better Service
- Supplemental Material
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