Chart Your Course Report

Demystifying The Language Of CX And UX

Essential Definitions For Your Execs To Avoid Making Misguided Strategic Decisions About CX And UX

October 2nd, 2018
David Truog, VP, Principal Analyst
David Truog VP, Principal Analyst
With contributors:
Gina Bhawalkar , Joana de Quintanilha , Harley Manning , Jennifer Wise , Andrew Hogan , Kelly Price , Karine Cardona-Smits , Alex Causey , Amanda Chen , Shayna Neuburg

Summary

CX and UX pros can’t go it alone — you need your colleagues to be onboard, to deliver the right experiences to your customers. The foundation for this is a shared understanding of what you’re talking about. To help grow your colleagues’ fluency in essential CX and UX language, we’ve created a lexicon of key definitions in terms your colleagues will understand — simple, clear, and free of jargon. We’ve grouped them into tables — each one goes progressively deeper, so you can distribute them gradually, to educate without overwhelming.

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