Best Practice Report

Demystifying De-Identification, Anonymization, And Pseudonymization

How To Reduce Privacy Compliance Risk, Unlock The Value Of Data, And Improve Customer Experience

August 2nd, 2021
With contributors:
Amy DeMartine , Elsa Pikulik , Isabelle Raposo , Peggy Dostie


Privacy regulations such as the California Privacy Rights Act (CPRA) and the EU General Data Protection Regulation (GDPR) have spurred interest in key technologies and approaches to support compliance, including tools for de-identifying data. This is one way in which you can use technology to operationalize data protection to help enable privacy by design as well as win and maintain customer trust by ensuring ethical and compliant use of their data to deliver value. Use this report to understand the differences between de-identification, anonymization, and pseudonymization as well as the use cases and business benefits of de-identifying data.

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