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For Customer Insights Professionals

Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

Intermediate Level: People Practices For Insights-Driven Businesses

February 26, 2021

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This report is part of "Act: Intermediate Level" in The Insights-Driven Business Playbook.

Why Read This Report

Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate progress, and that takes nothing less than changing the way they work. This report shows how three change agent personas deployed in existing positions can turbocharge the necessary transformation that will advance insights-driven maturity.

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Table of Contents

  • Firms Must Accelerate Decision-Making With Data Across The Firm
  • Transform To A Data Culture: Change Agent Personas Drive It
  • Recommendations

  • Get Started Now On Deploying The Three Change Agent Personas
  • Supplemental Material
  • Related Research Documents

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