Design Enjoyable Experiences Now

July 10th, 2012

John Dalton

With contributors:

Harley Manning , Allison Stone

Summary

Enjoyment is one of the best possible outcomes of any customer experience. But the majority of firms can barely design a useful, usable experience, much less a pleasurable one. Recent advances in the behavioral sciences, however, prove that enjoyable experiences can be managed, measured, and are well within reach for disciplined firms.

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