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For Customer Experience Professionals

Design For Confidence

In Uncertain Times, Your Customers Want Certainty More Than Ever

August 10, 2020


Why Read This Report

Facing the COVID-19 pandemic, customers are battling uncertainty from all corners, needing confidence more than ever. Many companies strive for experiences that are seamless, easy, or beautiful, but few emphasize giving their customers or users confidence that they've made the right choice or gotten to the right place. This report lays out the common pitfalls and best practices for establishing user confidence that customer experience (CX) professionals, designers, and product leaders need to know.

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Table of Contents

  • Why You Should Focus On User Confidence
  • Increase User Confidence In The Experiences You Design
  • Recommendations

  • Find Out What Affects Your Customers' Confidence
  • Related Research Documents