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For Customer Experience Professionals

Design Your Customer Success Program To Drive Value For Your Business

February 5, 2020

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Why Read This Report

Robust customer success management (CSM) programs require significant investments in people, business process improvements, and supporting technologies. But how do you fund this effort? The answer to that question depends entirely on what you value in customer success. This report helps customer experience (CX) pros develop customer success funding strategies that will pass muster with top executives.

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Table of Contents

  • There Are Three Approaches To Funding A Customer Success Program
  • Answer Four Questions To Find The Right Funding Approach
  • Recommendations

  • Test Your Assumptions About The Value Of Customer Success
  • Supplemental Material
  • Related Research Documents

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