Skip to main content

Save or Share this Report

For Customer Experience Professionals

Design Your Customer Success Program To Drive Value For Your Business

February 5, 2020

Primary author headshot


Why Read This Report

Robust customer success management (CSM) programs require significant investments in people, business process improvements, and supporting technologies. But how do you fund this effort? The answer to that question depends entirely on what you value in customer success. This report helps customer experience (CX) pros develop customer success funding strategies that will pass muster with top executives.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • There Are Three Approaches To Funding A Customer Success Program
  • Answer Four Questions To Find The Right Funding Approach
  • Recommendations

  • Test Your Assumptions About The Value Of Customer Success
  • Supplemental Material
  • Related Research Documents

Recommended Research