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For B2B Marketing Professionals

Design Your Martech Stack To Deliver The Optimal Buying Experience

April 26, 2021

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Why Read This Report

As digital marketing becomes more complex, marketers will embrace additional automation tools to improve efficiency, effectiveness, and speed-to-market. But B2B marketers have been implementing marketing technology (martech) on an operational, tactical basis. Marketing leaders will need to take a more strategic approach and consider technology in the context of the core marketing capabilities required to support organizational goals. B2B marketers can use the customer lifecycle as a design framework and consider their customer's buying motion as a design muse to engineer the optimal buying experience.

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