Roadmap Report

Design Your Digital Store Blueprint For Customer Impact

Roadmap: The Digital Store Playbook

September 17th, 2021
Scott Compton, null
Scott Compton
With contributors:


The store is changing rapidly as new technologies appear, older technologies evolve, and others become mainstream, including curbside delivery and contactless payments. The problem for retailers: Which of the many available digital store technologies should you invest in? Ultimately, digital store transformation must map to the needs of your customers and store associates. This report examines how retail executives and digital business professionals must construct and prioritize their digital store roadmap to execute on this transformation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.