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For eBusiness & Channel Strategy Professionals

Develop A Data-Driven Digital Business

Short-Sighted Analytics Are Hindering Digital Leaders

March 11, 2015

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Authors

  • By Martin Gill
  • with Zia Daniell Wigder,
  • Rachel Roizen,
  • Alex Causey

Why Read This Report

Forrester's digital maturity model defines measurement as one of the four key pillars of transformation, yet too many eBusiness professionals lack the customer-centric, cross-touchpoint insight necessary to drive success in the age of the customer. With the challenges increasing — new touchpoints to measure, new technologies to master, and skills in short supply — eBusiness professionals face a real challenge in increasing their firms' analytical maturity. Yet robust metrics are critical to driving digital transformation, so today's digital leaders must plot a path to deliver the skills, capabilities, and technologies their firms need. This report looks at some of the key challenges and examines some best-practice approaches to increasing your analytical maturity.

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Table of Contents

  • Metrics: The Problem Child Of Digital Transformation
  • Invest In Robust Metrics And Tools To Drive Digital Maturity
  • RECOMMENDATIONS

  • Get Serious About Measurement To Drive Digital Transformation
  • Supplemental Material
  • Related Research Documents

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