Dial Up Consumers' Emotional Energy To Drive Innovation Adoption

Forrester's Consumer Energy Index In Singapore
January 2nd, 2020
With Contributors:
and Rachel Birrell


Empowered consumers look unstoppable: They latch onto new experiences faster than innovators can generate them. Nearly half of online adults in Singapore are Progressive Pioneers, the most empowered group. CMOs know the pain of failing to win them over, d

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