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For Customer Experience Professionals

Differentiate By Developing A Research Portfolio And Collaboration System

Advance Your Research Practices For CX Transformation

June 19, 2017

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This report is part of "Act: Intermediate Level" in The CX Transformation Playbook.

Why Read This Report

Has your organization established a solid, rigorous customer research competency? If so, you're ready, as a customer experience (CX) transformation leader, to progress to advancing — by applying best practices and stronger discipline to how you go about understanding customers and communicating that knowledge to employees and partners. This report, part of the CX transformation playbook, describes how to do that. It also links to additional reports that provide more depth.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Systematize Research Practices To Drive CX Transformation
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