Case Study

Case Study: OCBC Bank Innovates In Wealth Management With Co-Creation

A Customer-Centric Approach To Innovation Helped OCBC Attract New Investors

October 6th, 2016
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
With contributors:
Zhi-Ying Barry , Oliwia Berdak , Diane Deng , Michael Barnes , Bill Nagel

Summary

Banks around the world are changing their wealth management offerings, driven by digitally empowered customers who want to be served on their mobile device in their moments of need. OCBC Bank, a leading bank in Southeast Asia, developed OneWealth, an innovative mobile app to help first-time investors in Singapore buy and sell investment products. This case study highlights the strategy OCBC's digital team used to develop OneWealth. Digital business professionals can use the lessons learned to inform their own digital innovation strategy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.