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Digital Experience Strategy: Follow These Three Mega Rules To Beat The Competition In 2012

Application Development Professionals Must Become Experience Creators

December 15, 2011

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Why Read This Report

Ultimately, customers don't judge you based on how well you gather business requirements, choose development technologies, manage projects, or march through the development process — they judge you based on how they feel before, during, and after they use your software. This is the digital experience. If you get the customer experience wrong, then nothing else matters. And expectation inflation is sky-high thanks to the Apple-led smartphone revolution. People use great mobile apps and expect more and more and more. You have to keep up to succeed. New rules of application development are required: 1) design dopamine experiences; 2) be everywhere your customers want you to be; and 3) be first at innovation. Doable? Definitely. We show you how to change your approach.

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Table of Contents

  • Digital Reality: Customers Have Unprecedented Choice And Voice
  • Three Mega Rules To Follow Now
  • Mega Rule No. 1: Design Dopamine Digital Experiences
  • Mega Rule No. 2: Be Everywhere
  • Mega Rule No. 3: Stay Fresh
  • RECOMMENDATIONS

  • Make Dopamine Your New Goal
  • WHAT IT MEANS

  • Software Is Not Code; It Creates Experiences
  • Related Research Documents

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