Digital Insurance Teams Need A Tablet Strategy

November 15th, 2012

Auke Douwe Veenstra

With contributors:

Ellen Carney , Benjamin Ensor , Myriam Da Costa

Summary

The intuitive design and the standard features of tablets make it possible for digital insurance teams to create compelling customer experiences and support insurance agents in an effective and efficient way. The rapid adoption of tablets means eBusiness and channel strategy executives should make them an important part of their digital strategy. Tablets are a distinct touchpoint that needs a distinct strategy, particularly for agent-based insurers. This report will help eBusiness and channel strategy professionals to understand how tablets can effectively support their multichannel strategy, and it will help them learn how to achieve this within their firms.

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