Digital Seniors: A Demographic Overview
North American Consumer Technographics®
June 6, 2012
Why Read This Report
Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many others were introduced relatively late in their lives. But that doesn't mean these consumers are not interested in technology. Seniors today — particularly those who regularly go online — have embraced technology. This demographic overview shows how online Seniors differ from their non-digital counterparts, and it gives companies a better understanding of the needs and wants of online Seniors.
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