Skip to main content

Save or Share this Report

For B2C Marketing Professionals

Digital Seniors: A Demographic Overview

North American Consumer Technographics®

June 6, 2012

Primary author headshot

Authors

Why Read This Report

Seniors ages 65 and older have spent much of their lives without the technology that younger generations have grown up with. Devices like PCs, high-definition TVs (HDTVs), digital cameras, and many others were introduced relatively late in their lives. But that doesn't mean these consumers are not interested in technology. Seniors today — particularly those who regularly go online — have embraced technology. This demographic overview shows how online Seniors differ from their non-digital counterparts, and it gives companies a better understanding of the needs and wants of online Seniors.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.