Report

Digital Is Busy Transforming B2B Commerce

August 4th, 2015
With Contributors:
Patti Freeman Evans
Zia Daniell Wigder
and Jacob Milender

Summary

Until recently, most business-to-business (B2B) companies relied on thick print catalogs, armies of sales reps, and well-staffed call centers to drive and support customer purchases. But B2B customers have substantially shifted their research and transact

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