Why Read This Report
The characteristics of a successful salesperson are no longer easily identified or developed. As buyers' expectations increase, sales leaders require a new approach to salesperson development. The Forrester Salesperson Development Tool provides a transparent and simple way to understand the competencies of salespeople within your organization. Sales enablement professionals who implement this tool will be able to make objective, defensible decisions on salesperson alignment to specific buyers, as well as target development efforts on the skills salespeople need to succeed in their specific roles. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This report was amended to reflect new Forrester terminology as defined in The B2B Go-To-Customer Strategy Matrix.
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