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For B2B Marketing Professionals

Drive Better B2B Content Distribution

Use Mobile, Social, Media, And Sales Channels To Deliver Reach And Engagement

June 4, 2012

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  • By Michael Greene
  • with Emily Riley,
  • James McDavid

Why Read This Report

B2B marketers are putting thought-leadership and content at the core of their marketing strategies, but even the best content marketing will falter without the right distribution strategy. While websites should and will remain the hub of B2B digital content marketing efforts, B2B interactive marketers must utilize mobile, social, media partner sites, and sales channels to find new ways to reach and engage audiences. This report will outline how B2B interactive marketers can customize their content to work across these channels and throughout their brand ecosystems

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