Drive Customer Obsession With Journey Analytics
Use Quantitative And Qualitative Customer Data To Analyze, Optimize, And Predict Behavior
November 30, 2015
Why Read This Report
Customers use a range of touchpoints to discover, explore, buy, and engage with products and services. Yet companies continue to optimize touchpoints in isolation, struggle to prove the value of customer interactions, and squander opportunities to boost loyalty. Journey analytics helps companies combine quantitative and qualitative data to optimize customer interactions and predict future behaviors. This report outlines a pragmatic approach to journey analytics for customer experience (CX) and customer insights (CI) professionals, one that leverages current analytics approaches and technologies to uncover multi-touchpoint behavior.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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Table of Contents
- Neglecting Customer Journeys Hurts Business
- Customer Journey Analytics Dissects Behaviors And Motivations
- Magnify Different Levels Of The Journey With Journey Analytics
- Use Existing Approaches To Jumpstart Journey Analytics
WHAT IT MEANS
- Journey Analytics Will Thrust Functional Silos And Vendors Together
- Supplemental Material
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