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For B2C Marketing Professionals

Drive Higher Brand Engagement On Mobile Devices

Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer

December 15, 2011

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  • By Elizabeth Shaw
  • with Emily Riley,
  • Melissa Parrish,
  • Jennifer Wise,
  • Sarah Takvorian

Why Read This Report

Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers' attention on a new platform, or they risk being overtaken by their competitors. Brands looking to drive high engagement need to focus on consistent and engaging experiences that deliver value to the consumer. This short report provides best practices for delivering value through mobile devices.

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