Trends Report

Drive Tech Marketing And Sales Alignment With Lead-To-Revenue Management

Three Steps Lay The Foundation For Alignment With Sales

April 22nd, 2011
AP
Andre Pino
With contributors:
Peter Burris , Sophia Vargas

Summary

In technology companies, sales and marketing alignment and collaboration has been on the agenda forever, but only because it remains problematic. Tech marketing must resolve this misalignment to drive greater productivity, catalyze new market opportunities, and capture strategic prominence in the business. Forrester recommends that marketers take three key steps to improve the relationship with sales, streamline operations, and get aligned on the business outcome that matters most — revenue.

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