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For Application Development & Delivery Professionals

Drive Unified Digital Customer Experiences With Better Technology Strategies

Executive Overview: The Digital Experience Delivery Playbook

May 23, 2017

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This is the Executive Overview in The Digital Experience Delivery Playbook For 2018.

Why Read This Playbook

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This executive overview describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business counterparts, from vision to implementation to ongoing optimization. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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