Skip to main content

Save or Share this Report

For Application Development & Delivery Professionals

Drive Unified Digital Customer Experiences With Better Technology Strategies

Executive Overview: The Digital Experience Delivery Playbook

August 1, 2019


Playbook icon

This is the Executive Overview in The Digital Experience Delivery Playbook For 2020.

Why Read This Playbook

Digital customer experience (CX) is a key business differentiator, so application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This executive overview describes the opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business peers — from vision to implementation to ongoing optimization. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Get Access

You can read this complimentary report by registering with Forrester.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Already A Client?

Log in to read this document.

Table of Contents

  • Digital Customer Experience: It Takes A Village
  • What It Means

  • Digital Experience Delivery Is A Business-Critical Obligation
  • Supplemental Material
  • Related Research Documents

Recommended Research