Drive Customer Obsession With Journey Analytics

Use Quantitative And Qualitative Customer Data To Analyze, Optimize, And Predict Behavior
November 30th, 2015
Michael Gazala
James McCormick
Olivia French
Gabriella Zoia
and Peggy Dostie


Customers use a range of touchpoints to discover, explore, buy, and engage with products and services. Yet companies continue to optimize touchpoints in isolation, struggle to prove the value of customer interactions, and squander opportunities to boost l

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.