Report

Drive Customer Obsession With Journey Analytics

Use Quantitative And Qualitative Customer Data To Analyze, Optimize, And Predict Behavior
November 30th, 2015
With
Michael Gazala
James McCormick
Olivia French
Gabriella Zoia
and Peggy Dostie

Summary

Customers use a range of touchpoints to discover, explore, buy, and engage with products and services. Yet companies continue to optimize touchpoints in isolation, struggle to prove the value of customer interactions, and squander opportunities to boost l

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