Report

Drive Higher Brand Engagement On Mobile Devices

Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer
December 15th, 2011
With Contributors:
Emily Riley
Jennifer Wise
and Sarah Takvorian

Summary

Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers' attention on a new platform, or they risk being overtaken

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.