Drive Higher Brand Engagement On Mobile Devices

Mobile Marketing Needs To Be A Value Exchange Between Brand And Consumer
December 15th, 2011
With Contributors:
Emily Riley
Jennifer Wise
and Sarah Takvorian


Consumers' use of mobile is nearly ubiquitous in North America, but mobile marketing is still in its early years. Interactive marketers must take advantage of the opportunity to capture consumers' attention on a new platform, or they risk being overtaken

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