Save or Share this Report

For Enterprise Architecture Professionals

EA 2020 — The Transformation Of EA In The Age Of The Customer

February 21, 2014


Why Read This Report

Customers are the key to business success. And changes in how customers engage with your business are forcing changes to marketing, product, and business strategies. In the "age of the customer," business leaders recognize that the landscape is changing as they rate customer acquisition, retention, and service as their top business priorities. Enterprise architecture (EA) should have always been about the business, but now EA has to engage in addressing these priorities — and that means a seismic shift in the practice of EA. This report describes what this means for EA leaders in terms of how practice, necessary competencies, and the scope of what is considered EA.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Four Drivers Are Changing Your Business Executives' Strategies
  • The Transformation Of EA

  • The National Bank Of Abu Dhabi Shows The Future Of EA
  • Related Research Documents