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For B2C Marketing Professionals

E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

November 2, 2011

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Why Read This Report

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response to high print prices and, in return, are causing publishers to look for new opportunities. Product strategists at publishing companies need to team up with content distributors and technology vendors to produce new, interactive software products that enhance the student learning experience. Product strategists can rebuild their digital product strategies through a three-phase process: replicate, extend, and transform and transcend.

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Table of Contents

  • Textbook Product Strategists Lack Clear Direction For Innovation

  • Segment Your Products Into Three Innovation Phases
  • Supplemental Material
  • Related Research Documents