Eight Questions To Consider When Investing In Digital Asset Management
DAM-Like Capabilities From Adjacent Technologies Won't Cut It
February 22, 2017
Why Read This Report
Technology vendors in spaces adjacent to digital asset management (DAM) — including web content management (WCM), eCommerce, product information management (PIM), marketing resource management (MRM), content marketing platforms (CMP), and online video platforms (OVP) — claim to have embedded rich media management capabilities. These capabilities don't render DAM redundant, however. This report for AD&D professionals outlines DAM's role within marketing and digital customer experience tech and how organizations should consider DAM. This report was originally published on June 5, 2014; Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in December 2016.
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