Trends Report

Elements To Consider Before Launching A Market Research Online Community

What You Need For Qualitative Success

December 1st, 2014
Kristopher Arcand, null
Kristopher Arcand
With contributors:
Reineke Reitsma , Roxana Strohmenger

Summary

The market research online community (MROC) industry has been evolving; new tools to gain qualitative customer insight have emerged, along with different views on the right approach to community size, engagement length, research process ownership, and mixed methodologies. Customer insights professionals who are considering adding an online community to their research portfolio need to understand which elements are relevant for their research needs and how different MROC vendors deliver on these criteria. This report outlines the elements that drive community success, the different options available when selecting an MROC vendor, and the choices that customer insights professionals need to make in order to build and maintain a successful online community.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.