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For Customer Insights Professionals

Elements To Consider Before Launching A Market Research Online Community

What You Need For Qualitative Success

December 1, 2014

Why Read This Report

The market research online community (MROC) industry has been evolving; new tools to gain qualitative customer insight have emerged, along with different views on the right approach to community size, engagement length, research process ownership, and mixed methodologies. Customer insights professionals who are considering adding an online community to their research portfolio need to understand which elements are relevant for their research needs and how different MROC vendors deliver on these criteria. This report outlines the elements that drive community success, the different options available when selecting an MROC vendor, and the choices that customer insights professionals need to make in order to build and maintain a successful online community.

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Table of Contents

  • MROCs And Their Associated Best Practices Are Evolving
  • The Right MROC Vendor Meets Objectives Across Five Key Criteria
  • Great Community Engagement Capabilities Build Great Relationships

  • Determine Your Research And Community Needs
  • Supplemental Material
  • Related Research Documents

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