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For B2B Marketing Professionals

Empathy: The Hallmark Of The Customer-Obsessed B2B Marketer

October 5, 2017

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Why Read This Report

Today's B2B marketers say they understand customers but often lack empathy for buyers' real motivations — and the trials they face during the purchase journey. Based on research that examines the specific differences between customer-obsessed marketers and their less mature peers, this report outlines four key approaches to cultivate a more empathetic mindset. It also shows why focusing marketing efforts on post-sale customer experiences is essential to developing your empathy.

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Table of Contents

  • Customer-Obsessed B2B Marketers Create Advocacy Through Trust
  • Use Post-Sale Experiences To Develop Empathy
  • Recommendations

  • Translate Your Brand Promises Into Empathetic Customer Experiences
  • Supplemental Material
  • Related Research Documents

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