Empowered Customers Demand Greater Attention Through Online Service
2011 Will Challenge The Status Quo Of eBusiness Online Customer Service
May 24, 2011
Why Read This Report
Organizations strive to differentiate themselves by delivering an outstanding customer service experience. However, customer expectations are rising dramatically. Customers today are increasingly online; demand contextual, personalized service from every interaction; and have embraced the power of their complaints. This report summarizes the top trends that business process pros supporting customer service organizations must embrace in 2011 to deliver breakthrough online customer service.
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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
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