Trends Report

Engage Conversationalists Using The POST Framework

How To Create Social Media Strategies For Your Conversationalist Customers

June 16th, 2010
AR
Augie Ray
With contributors:
Emily Riley , Sarah Glass , Angie Polanco , Jennifer Wise

Summary

With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what customers say about brands — is more important than what brands say to customers. Forrester's Social Technographics® research recently revealed dramatic growth in the number of people who update their statuses using social media (we call them Conversationalists). By aligning outreach strategy with pre-established business objectives, marketers can tap into the power and popularity of status updates to support business goals.

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