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For B2C Marketing Professionals

Engage Conversationalists Using The POST Framework

How To Create Social Media Strategies For Your Conversationalist Customers

June 16, 2010


  • By Augie Ray
  • with Emily Riley,
  • Sarah Glass,
  • Angie Polanco,
  • Jennifer Wise

Why Read This Report

With real-time and social search appearing in Google search results and Facebook surpassing Google in number of visits per day, marketers are realizing that earned media on social networks — what customers say about brands — is more important than what brands say to customers. Forrester's Social Technographics® research recently revealed dramatic growth in the number of people who update their statuses using social media (we call them Conversationalists). By aligning outreach strategy with pre-established business objectives, marketers can tap into the power and popularity of status updates to support business goals.

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Table of Contents

  • Conversationalist Impact
  • Reaching Conversationalists With POST

  • Tactics To Kick-Start Conversationalist Outreach
  • Supplemental Material
  • Related Research Documents