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For B2C Marketing Professionals

Enrich Your Search Marketing With Social Listening Data

June 13, 2017

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Why Read This Brief

Like many channel-based marketers, search marketers are siloed and therefore don't leverage data and insights from other parts of the marketing organization. But much of the data coming from other marketing functions, such as social listening, can help optimize search programs and campaigns. This report will help B2C marketers understand how social listening data can support search campaigns, and how collaboration is the key.

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