Trends Report

Enrich Your Search Marketing With Social Listening Data

Collin Colburn
 and  five contributors
Jun 13, 2017

Summary

Like many channel-based marketers, search marketers are siloed and therefore don't leverage data and insights from other parts of the marketing organization. But much of the data coming from other marketing functions, such as social listening, can help optimize search programs and campaigns. This report will help B2C marketers understand how social listening data can support search campaigns, and how collaboration is the key.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).