Trends Report

Enterprise Mashups: Lead, Don't Follow

Be Prepared, Because Mashups Will Enchant And Empower Business Users

April 22nd, 2008
Mike Gualtieri, VP, Principal Analyst
Mike Gualtieri VP, Principal Analyst
With contributors:
Carey Schwaber , Mike Gilpin , Catherine Salzinger

Summary

If your business users aren't demanding mashups now, they will in the near future. Why? Because mashup tools enable your business users to quickly create ad hoc Web applications that "mash" together data from multiple sources to create an entirely new perspective on information. Mashups will empower your business users, but they'll lead to pandemonium if these users get in over their heads. Avoid this fate by planning how you'll support enterprise mashups in your shop.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.