Software licensing and pricing professionals respond to client and sales professional requests to simplify licensing and pricing policies, address software-as-a-service (SaaS) deployment options, and improve flexibility. Continued feedback from customers and vendor sales professionals prove that simplification initiatives will provide increased customer satisfaction and a reduced cost of sale. But there are many roads to simplification. This document describes the recent efforts of nine software vendors —Agresso, Business Objects, Callidus Software, Deltek Systems, Epicor Software, IFS, Microsoft, Oracle, and SAP — whose tactics vary but share a common theme: Ask clients what they want and listen.