Enterprise Software Licensing And Pricing Update, Q2 2009
June 1, 2009
Why Read This Report
Rapidly deteriorating market conditions led to a shift in the major enterprise apps vendors' overall software licensing and pricing strategies. Forrester examined the status and progress of 12 vendors and their responses to client requests and concerns. The good news: Most vendors focus on proving value and simplifying licensing and pricing. The bad news: Not all vendors can deliver on choice, value, and predictability. As part of all software negotiations strategies, Forrester recommends that clients focus on seven simple steps for success that include: 1) assembling the right team; 2) identifying the key business drivers; 3) aligning with the software ownership life cycle; 4) determining the adoption plan; 5) aligning contract strategy with product adoption; 6) identifying the main leverage points; and 7) finalizing the negotiation strategy.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Also in Collection: Enterprise Software Licensing And Pricing Professionals Update
Enterprise Software Licensing And Pricing Update, Q1 2007
March 15, 2007 | R "Ray" Wang
Table of Contents
- Choice, Value, And Predictability Are Still Top Of Mind For BP&A Pros
- Most Vendors Respond By Proving Value And Simplifying Licensing And Pricing
- Apply Seven Simple Steps To Successful Contract Negotiations Strategies
- Supplemental Material
- Related Research Documents
Brief: FTC Vs. Wyndham Ruling Further Solidifies The FTC's Role In US Data Security
June 2, 2014 | Heidi Shey
The State Of EA 2010
March 4, 2011 | Alex Cullen
Shape Your Apps Strategy To Reflect New SaaS Licensing And Pricing Trends
January 14, 2009 | R "Ray" Wang