Save or Share this Report

For B2C Marketing Professionals

Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years

February 24, 2009


  • By G. Oliver Young
  • with Peter Burris,
  • Zachary Reiss-Davis

Why Read This Report

The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose substantially. However, that average deal growth will diminish in the next few years as competition heats up and vendors increasingly rely on price competition to stand out. It won't quite be a race to the bottom, but the market will get tougher, and discerning buyers will increasingly focus on analytics, integration, and customer service when evaluating providers.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Also in Collection: Enterprise Web 2.0 Pricing

Recommended Research