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For B2C Marketing Professionals

Enterprise Web 2.0 Marketing Vendors Will See Price Growth Stagnate Over The Coming Years

February 24, 2009

Authors

  • By G. Oliver Young
  • with Peter Burris,
  • Zachary Reiss-Davis

Why Read This Report

The market for Web 2.0 and social media marketing tools has been growing at a rapid clip over the past few years. As the technologies broadened and the deployments deepened, prices rose substantially. However, that average deal growth will diminish in the next few years as competition heats up and vendors increasingly rely on price competition to stand out. It won't quite be a race to the bottom, but the market will get tougher, and discerning buyers will increasingly focus on analytics, integration, and customer service when evaluating providers.

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Also in Collection: Enterprise Web 2.0 Pricing

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