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For B2B Marketing Professionals

Establish Your B2B Advocate Marketing Goals Before Choosing Tech Suppliers

Specialized Offerings Help Scale And Unify Engagement Programs

November 18, 2015

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Authors

  • By Laura Ramos
  • with Peter O'Neill,
  • Matthew Camuso,
  • Matthew Izzi

Why Read This Report

Specialist technology and service providers offer advocate marketing solutions aimed at encouraging your customers and employees to endorse your business brand and share experiences. While they help turn recommendations into revenue opportunities, these technologies work best to scale and unify disparate engagement programs. This report gives B2B marketers an overview of advocate marketing options and shows why operationalizing customer engagement programs is essential to better serving and retaining B2B customers.

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Table of Contents

  • Advocate Marketing Enhances The Entire Customer Life Cycle
  • Specialized Technologies Scale Programs And Cultivate Interactions
  • RECOMMENDATIONS

  • Focus On Ease Of Use To Increase Engagement And Results
  • WHAT IT MEANS

  • Advocate Marketing Sits At Apex Of Successful Customer Management
  • Supplemental Material
  • Related Research Documents

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