European Email Affinity Declines
July 12, 2011
Why Read This Report
Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers eager to drive subscribers' value should understand that European email attitudes vary by market. Prioritize specific best practices to reach the different needs and behaviors of Italian, French, British, Spanish, and German consumers.
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