European Email Affinity Declines

July 12th, 2011

Lucilla De Sarlo

With contributors:

Summary

Today, consumers in Europe pay less attention to promotional emails, delete emails without reading them, find emails less relevant, and wonder how marketers got their email data. Smart marketers eager to drive subscribers' value should understand that European email attitudes vary by market. Prioritize specific best practices to reach the different needs and behaviors of Italian, French, British, Spanish, and German consumers.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.