European Email Marketing In 2011

February 22nd, 2011

Lucilla De Sarlo

With contributors:

Nate Elliott , Kate van Geldern , Angie Polanco

Summary

Email marketing is a key component of most European marketers' interactive marketing programs, yet marketers still face challenges in targeting their communications, in integrating email with other marketing channels, and in tackling best practices for list maintenance. Our research has shown that while email marketers in different countries have prioritized different tactics and initiatives, all across Europe marketers must advance their email programs beyond the basics to stay relevant with their audience and to succeed.

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