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For CIOs

European Information And Communications Technology Market 2011 To 2012

The North-South Divide Persists, With Wide Variations In Country Information And Communications Technology Growth

June 8, 2011

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Why Read This Report

Is there a uniform European market for information and communications technology (ICT) solutions? A few years ago, it looked like there might be one, with similar patterns of growth across all the countries. Now, though, the idea of a single European ICT market is pretty much exposed as a myth. Variations in economic growth, subpar performance in eurozone countries compared with those who retained their own currencies, and differences in the levels of tech adoption have fragmented the European ICT market into a mixture of fast-growing countries in the north and east, moderately growing middle countries, and slow-growing or even declining countries in the south. Tech vendors need six or seven approaches for different parts of Europe, not a single European strategy.

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Table of Contents

  • The European Tech Market Will Lag Behind The US To Widely Varying Degrees
  • Behind The Forecast: Varying Economic Growth, Fluctuating Currencies
  • European ICT Purchases By Country: Some Surprising Leaders And Laggards
  • RECOMMENDATIONS

  • A Portfolio Of European Country Strategies Will Beat A Single Strategy
  • ALTERNATIVE VIEW

  • European IT Purchases In 2011 Fall As New Financial Crises Hurt Growth
  • Supplemental Material
  • Related Research Documents

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